Welcome #

This is an introduction to eBusiness created by Christian Hotz-Behofsits. The provided materials are part of a course held at the WU Vienna.

About this course #

This course aims to illustrate how digitization affected offline marketplaces, paved the way for online equivalents, and show how we must adapt the marketing mix for an online environment. Information about the structure, grading and contacting details are provided in the syllabus.

Content #

In particular, this course addresses the following three topics:

• Introduction to “The Electronic Marketplace”
• Digitization
• Marketing-Mix in Electronic Markets

In addition, this online book provides links to additional content and offers reading recommendations. Other points are worth mentioning: This work aims at students, and no prior knowledge is expected.

Disclaimer #

Both man and machine are not free of errors. The content is constantly checked and expanded, but it cannot be ruled out that errors will creep in. If you notice something, please report it and we will fix it as soon as possible.

Acknowledgements #

The content is based on other people’s research. The respective references are deposited in the text itself. In addition, images from Giphy, Wikimedia Commons and Pixabay and videos from YouTube are embedded.